As a small-business owner, you’re probably constantly busy with something related to your business. Yet in all your bustling you may have vaguely heard about Google E.A.T., but you may not have had the time to gather specifics about this topic. Fortunately, search engine optimization (SEO) professionals can help you learn what Google E.A.T. is and how certain SEO tips can help boost Google E.A.T. for your small business’s website.
Google E.A.T.: It’s not a new food delivery app
Though it sounds like a food delivery app along the lines of Grubhub or DoorDash, Google E.A.T. has nothing to do with food. E.A.T. is an acronym for expertise, authoritativeness and trust. These are the measures that Google is now applying to websites when ranking them in search results.
To determine your site’s E.A.T., Google looks at a huge number of factors, and an SEO professional can help you pinpoint factors that need improvement, apply SEO strategies to improve these factors and help boost your Google E.A.T. Ultimately, that means your site is more likely to appear near the top of search results.
3 SEO tips that can help small businesses boost their E.A.T.
SEO tips can often be used to help many aspects of small businesses’ websites, which can help raise Google’s E.A.T. scores for a site. A few of the tips that nearly any small-business owner can apply to their site include:
1.Filling your whole site with quality content.
It’s often difficult to create high-quality content for your entire site at once, but one of your goals should be to do so as quickly as possible. Why? Google’s E.A.T. evaluations look closely at the overall quality of a website’s content. So, if you have some excellent pages and some poor pages, your E.A.T. scores will merely be average. However, SEO professionals can help you add relevant keywords, backlinks and other things to your content to help increase E.A.T. They can also put you in touch with content marketing experts who can help you upgrade all the content on your site.
2. Getting your website or content mentioned on seed sites.
No, SEO pros don’t want to get your website mentioned on a site that sells seeds (although that may depend on which business you’re in). A seed site is any website that Google deems is at the pinnacle of E.A.T. for a specific topic. Getting your site or its content mentioned frequently on a seed site can prompt Google to boost your own site’s E.A.T. values.
One potent SEO tip that digital marketers can apply to small businesses’ websites is upgrading user experience. That way, your customers can start buzzing about how awesome your website is and make it more likely to get mentions on seed sites.
3. Generating lots of high user ratings.
Google and people doing searches are both looking for solid solutions to problems. That problem might be which type of socks to buy, or it could be how or where to get help for an ankle sprain. No matter the problem, users are more likely to leave a positive ranking and review for content or websites that help them find the solutions they need.
That’s why one of the most important SEO tips for small businesses to use is researching keywords. Researching what keywords people are searching for related to your field is the first step. This can be done using tools like SEMRush, Moz or Ahrefs. This research allows you or those doing your digital marketing to choose popular keywords to build content around. That way your content is targeting problems that your business can help people solve. Creating effective solutions-style content can bring in more positive reviews and ratings, which can help raise your E.A.T. in Google’s eyes.
Want to use SEO strategies on your small business’s website? BURG+CO. can help
SEO plays a major role in increasing traffic to your small business’s website, which can lead to more conversions and new clients. However, it’s difficult to attract visitors to your site when you don’t know which SEO strategies will serve you best. Fortunately, SEO is one of our BURG+CO. specialties.
Our team has years of experience in helping businesses improve their digital presence through SEO to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about our SEO and other digital marketing services or to schedule a complimentary consultation.