Why is content marketing important in the digital age?
The growth of digital media has made it easier for businesses large and small to get their message out there. At the same time, there’s so much information out there now that “information overload” is a common watchword. The information overload online is one reason...
3 steps to getting better results from your digital marketing in 2023
Digital marketing has grown in 2022, there’s no question. It’s estimated that 66% of retail businesses increased their digital marketing budgets in 2022. However, throwing money at your digital marketing can only take you so far, and it definitely doesn’t guarantee...
The conversion process in innovative tech businesses: A basic roadmap
Innovative tech businesses rely on innovation. Seems pretty straightforward, right? However, such businesses can have a truly innovative product and digital marketing that creates a buzz about that product and lots of organic traffic yet still fall short of sales...
Getting good digital marketing? You are if your strategy includes these 4 elements
Do you know if you’re getting good (or better) digital marketing? Trying to answer this question is something many business owners and executives do in Q4. After all, this is typically the time to evaluate how all aspects of your business have done over the other...
3 questions you and a user experience consultant must answer
Marketing without a focus on user experience (UX) and user interface (UI) is like sending out invitations to a housewarming party before your house is even built. People show up, but there aren’t any chairs, food or even drywall. It’s like you invited...