Do you know if you’re getting good (or better) digital marketing? Trying to answer this question is something many business owners and executives do in Q4. After all, this is typically the time to evaluate how all aspects of your business have done over the other three quarters of the year.
However, answering this question can be difficult to do if you don’t have a background in digital marketing. Fortunately, there are certain elements that good, great and exceptional digital marketing plans have in common, and you’re about to learn four of these elements.
1. A targeted conversion strategy.
You want your digital marketing to boost patient growth, or maybe you want it to bring in more qualified leads for your goods and services. These goals are attainable with a good or better digital marketing strategy, and the key to obtaining them is the conversion strategy that’s built into your digital marketing plan.
A conversion is any time a visitor to your website takes an action you’d like them to take. Conversions can take many forms, such as a visitor filling out an appointment form or signing up for your newsletter. A conversion strategy is the piece of your digital marketing plan that details how your website, SEO content and more will work together to prompt visitors to convert. Conversion strategies also rely heavily on two other digital marketing practices: SEO content and UX/UI auditing.
2. Exceptional SEO content.
Achieving a high level of search engine optimization (SEO), a productive conversion strategy and an exceptional digital marketing plan require exemplary content. What makes content exemplary? Content of this quality does all of the following things:
- Conveys your business’s deeper purpose.
- Uses a consistent tone that is specific to your company.
- Answers questions that your target audience is asking.
- Addresses hesitancies that your prospective clients have.
- Boosts the expertise, authoritativeness and trustworthiness (EAT) of your business.
Digital marketing plans with conversion strategies that are built on content that does all of these things should push your results to the good level at the very least. Getting to the next level often requires a plan that includes additional elements.
3. UX/UI auditing.
Taking a close look at a website’s user experience (UX) and user interface (UI) is something that can take your digital marketing to the next level. Both are helpful because they make it easier for visitors to convert if they’re effective. Your digital marketing plan should include regular UX/UI audits to ensure that your website’s UX and UI are effective. If they’re not, an audit can help pinpoint why they aren’t effective for your visitors and help reveal changes that can make them effective. Just this one tweak can help turn more visitors into clients and take your marketing plan from good to great.
4. Streamlined reporting.
Digital marketing teams typically look at a lot of data related to how their clients’ plans are working. However, the reporting of all that data is often complex and hard for people who aren’t marketing experts to understand. That’s why it’s vital to have understandable, relevant and streamlined reporting as part of your digital marketing plan.
Having this type of reporting at your fingertips allows you to see how well your digital marketing is performing, and that is valuable. But, more importantly, it allows you and your digital marketing provider to identify, discuss and address issues that are reducing the effectiveness of your plan. The flexibility and understanding that streamlined reporting offers can help catapult your digital marketing plan and its results into the great category.
Looking for digital marketing that goes beyond good? BURG+CO. is here to help
Increasing traffic to your website plays a key role in increasing conversions and bringing in new clients. However, it’s difficult to meet these goals when you don’t know if your digital marketing plan is good enough to achieve them. Fortunately, BURG+CO. is here to help you.
Our team has years of experience in helping businesses build exceptional digital marketing plans designed to improve their digital presence, attract new leads and retain existing clients. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about all the digital marketing services and plans we offer or to schedule a complimentary consultation with us.