If you’re looking to drive traffic to your website, search engine optimization (SEO) is one of the most effective ways to do it. Sure, there are plenty of other ways to drive traffic to your website, including traditional efforts like radio and television. Running a national advertising campaign that includes your business’s web address will drive tons of traffic to your site, but it may be costly.
Including a robust SEO strategy as part of your overall marketing plan can be cost effective, and more importantly, can target highly specific audiences who are searching for the products and services that you offer. By having a better understanding of how SEO and website traffic are related, you can start to put it to work for you.
How are SEO and website traffic related?
SEO is the practice of optimizing your website to rank highly in the organic, or unpaid, results pages for search engines like Google and Bing. By having higher visibility on the search engine results pages (SERPs), your website will be seen by more people performing searches that are relevant for your business. The more people who see your search listing, the more people will visit your site, resulting in increased traffic.
However, there are some important considerations for your SEO strategy and site traffic to consider, including:
- Make sure you get the right traffic to your website by targeting the right searches, including more specific searches from people who are further down the marketing funnel.
- Make sure your website is designed to effectively convert traffic into leads and sales by being clearly designed and channeling traffic to high-converting pages.
An SEO partner who can develop the right strategy for your brand
To get the most traffic to your website, you should turn to digital marketing experts who not only have SEO expertise, but who will work with you as a partner to develop a personalized strategy that is right for your business. At Burg & Co. Marketing, we’re proud to offer both to the organizations that turn to us.
Learn more about how we can help you achieve ROI through SEO, pay-per-click advertising, social media marketing and content marketing when you contact us today.