Figuring out how to improve your website search engine optimization (SEO) so that you’ll rank higher on search engine results is a goal many businesses are shooting for. Even so, each business and website is different. As a result, the same steps that work for another business or site may not work for yours.
Fortunately, there are website and content SEO marketing specialists who can help you. These specialists can help you learn how to improve your website SEO by taking a look at four website facets. They can then assist you in determining which of these facets you need to take a closer look at and which you don’t.
Four steps SEO specialists can take to help you improve your website:
- Ensuring that you’re publishing relevant content — Blogs, videos and podcasts are just a few of the types of content your business may be creating. If it’s not relevant to your audience, then you’re creating it all in vain. An SEO specialist will analyze your website content and determine if it includes keywords that are relevant to your potential customers.
- Checking that your content is regularly updated — Creating content that’s relevant is one thing. Keeping your content relevant is another thing entirely. To this end, an SEO specialist can audit your website’s content and pinpoint content that can use a refresh. This content can then be reposted and potentially bring in more site visitors and conversions.
- Adding metadata to your website — A common reason that websites miss out on great search engine rankings is that they don’t include metadata. This is data that provides search engines with more information about the contents of the pages on your site. Some commonly used types of metadata include:
- Title metadata.
- Description metadata.
- Keyword metadata.
- Ensuring your visual media is tagged — Websites that are rich in visuals like pictures and videos can help create a great user experience. These visual elements can also be how to improve your website SEO or at least one element of the improvement strategy.
Visual media includes places to insert alt tags that help search engines understand what your images and videos are about. Having this information filled out also helps search engines find the website where the images or videos are located.
Want to learn how to improve your website’s SEO? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, SEO marketing is one of our specialties at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.