A pandemic is here, and business as we know it has shifted indefinitely. And while we’ve seen the unfortunate crumble of many businesses during this economic downturn, we’ve also seen businesses thrive. I’m not just talking about major corporations that have the revolving credit to get through these hardships – I’m talking about small, boutique businesses that are taking the bull by the horns and charging into this season with no fear.
What is the difference between the small businesses that succeed and those that don’t? It’s simple – mindset.
The businesses that thrive during this season are the ones that have intentionally shifted their marketing strategy to meet the needs of their customers right where they are. Those are the businesses that will be remembered for what they did during this season.
Altering your mindset for success
As entrepreneurs, we are programmed to seek growth at all times. It’s what makes us successful. But sometimes — when the world is absolutely insane and we have a massive pandemic breathing down our necks and no one is allowed to leave their homes — we need to reevaluate our goals.
In this season of economic decline, the best thing you can do for your business is retain your clients. People will remember what your brand did (and didn’t) do in this season to help them. By shifting your strategy to becoming an advocate for your clients and building a virtual platform to continue to meet their needs, you become a valuable asset to them during these troubling times.
Watch this video to learn about the two strategies you can implement right now to retain your current client base.
To help businesses navigate this new shift and set up for future success after this season, we are offering a free 30-minute brainstorming session. We will walk you through simple ways that you can become an invaluable advocate for your current clients in order to retain your book of business and build trust and referrals for future seasons.