440+ million Google searches per month are mental health and addiction-related.

The question is not whether people are searching for your services; the question is, are people finding you when the search?

We don’t just drive more traffic — we drive more patients to your door.

Marketing is about more than just algorithms – it’s about the human experience.

So many marketing agencies focus solely on inbound marketing – that is, driving people to a website through methods like SEO, social media marketing and other avenues. This is absolutely a key piece of building brand awareness and driving traffic. But it cannot be the ONLY focus of a marketing strategy.

At Burg + Co. Marketing, we match award-winning marketing strategies with user behavior analysis. With heatmaps and behavior tracking, we monitor each movement on your website to make sure the right content and conversion element is in the right place at the right time. 

This strategy is why our healthcare patients averaged a 9800% ROI for our SEO efforts in 2022.

The Burg Benefit

Why healthcare organizations choose us.

Healthcare marketing is in a league of its own. You need a marketing partner who understands the rules — a partner who can speak to the specific emotional triggers that patients have at each phase of the decision-making process. You also need a partner who can help protect your clinic from lawsuits by maintaining HIPAA compliance across all marketing campaigns and digital platforms.

We are that partner.

Three signs that you have a user experience problem

  1. You have thousands of visitors to your website, but very few conversions. (Your site should be converting 2-3.5% of your monthly visitors into new appointments.)
  2. You are writing SEO content, but your traffic hasn’t really increased in months.
  3. Your bounce rate is more than 60%, meaning people aren’t engaging with your site.

Let’s run a diagnostic on your site to figure out where the disconnect is, and then pull together a strategy to help improve the user experience and ultimately increase your conversions.

2,100+ Keywords

ranked on the first page of Google


New patient appointment requests

9800% ROI

on average for healthcare SEO clients

1,000,000,000 + 

Google impressions


No-nonsense marketing that is proven to get you what you want — predictable growth for net new patient appointments, so you can confidently expand into new locations.

Search Engine Optimization

Businesses underestimate search engine optimization (SEO) at their peril. The reason? Nearly 90% of people search businesses online before purchasing from a brand. In fact, Google estimates that there is a healthcare-related search every second of every day. BURG+CO.’s SEO services are designed to help your website be found by people searching for the things you’re an expert in. Your website can climb search rankings in just a few short months and start bringing in a wealth of qualified leads thanks to powerful, proven SEO techniques like pain point-targeted keywords, internal/external link building, rich schema submission and more.

Content Marketing

Content is a key part of the UX/UI experience on your website. Our content is intended to effortlessly guide visitors and nurture them at every stage of your conversion funnel. We meet these goals by creating customized blog, webpage, social media and video content that helps educate your potential patients and works to advance the expertise, authority and trustworthiness of your brand. We identify what the top hesitancies are that keep them from scheduling an appointment, and then we both address and build trust through those issues to ultimately lead them to your clinic doors.

Conversion Strategy

All of the website traffic in the world doesn’t mean anything if you’re not bringing in new patients. We use data-backed marketing strategies like educational, authoritative content, rank-building SEO techniques, and polished UX/UI to create the perfect conversion environment for turning potential customers into purchasers. Our goal isn’t just to lead people to your website – it’s to perfect the user experience to lead people into your clinic. 

Web Design & Development

A visually striking, engaging website with perfectly placed conversion elements. That’s the goal that so many businesses are striving to achieve. Our website design and management service provides your company with the means to realize this website vision. We’ll begin by analyzing the behaviors of your current and potential customers. Next, our web development and design team will create a site for you that’s ready to wow people and turn them into loyal customers. Our team can even help you manage your website so that you don’t have to stress about day-to-day tasks like backend updates. 

Public Relations

Steering through the turbulent waters of digital public relations can be difficult if you don’t have a digital PR expert on your team. Our digital PR service allows you to let our experts pilot you through the PR seas as well as helping your business find the right outlets for your digital PR communications. You can even get help with creating branded digital PR content that sends the precise message your business wants to send. 

UX/UI audit

An intuitive, well-designed user interface (UI). A superlative, lead-driving user experience (UX). Both are vital to businesses that are keen to grow sustainably, but you may not be sure that your website is hitting these two important marks. That’s why our marketing and web development specialists have collaborated to create our UX/UI auditing service. This service is tailor-made to comb through your website and expose issues that are bringing down your site’s UX and/or UI so they can be addressed. 

Free Compititor Analysis