PPC news: Week of February 8, 2021

PPC news

Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind the curve.

Since we spend so much time navigating the world of digital marketing, we’re constantly keeping up to date with PPC news. Staying on top of this news can help you be more engaged and proactive in your digital strategy.

This week, we want to cover a few updates from Google about its Ads network.

The Google Ads app gets a facelift

While many SEO professionals manage their paid search strategy from their desktop, it is helpful to be able to manage your strategy on the go through a mobile device. In an effort to help SEO professionals enhance their strategies on the go, Google has updated its Ads app with two new features:

  • Custom notifications
  • Increased data for campaign performance

This update should help SEO professionals capture the data they need to make informed decisions on creating ads and allocating their Ads budget.

Google confirms it will not offer alternatives to its discontinued third-party tracking services

Google used to provide support for third-party cookies in its Chrome browser. However, due to growing concerns about privacy, Google has announced that it will be dropping support for third-party cookies. Recently, the company made it clear that it will not be replacing this feature with an alternative in an effort to help users ensure that their privacy is secure.

This move follows the footsteps of Mozilla, who had previously launched its Total Cookie Protection feature for the Firefox web browser. Moves like these can help users increase trust in these browsers but may make it challenging for marketers who relied on data from third-party cookies.

Burg & Co. is here to help you build your digital marketing and PPC strategy

PPC can be an important part of a well-rounded digital marketing strategy. It can help your brand reach a wider target audience while you continue to build your organic search efforts. If you’re looking for ways to improve your PPC strategy and reach more users without breaking the bank, let us help. Contact our team today for more information about PPC marketing or to schedule a complimentary consultation.