How Much Does Content Marketing Cost?

Flocks of business owners are investing in content marketing to help grow their businesses. Traditional forms of marketing, like billboards and commercials, are too expensive, too unreliable, too easily ignored and too temporary. None of the same could be said about content marketing.

By producing content that is relevant to the needs and interests of your target audience, you can increase your leads and your conversion rates. More than 80 percent of today’s consumers make purchase decisions based on web research, so by investing in content marketing, you’re investing in the opportunity to reach this massive audience.

Is content marketing expensive?

This all sounds good, you may be thinking, but what about the cost? Surely, something that is so effective must be expensive?

Well, the truth is content marketing costs 62 percent less than traditional means of marketing. With all of the benefits content marketing brings, it’s no wonder that many business owners are satisfied with their ROI.

Content marketing also has high ROI because:

• More than 80 percent of customers are likely to trust your brand if you have good custom content
• About 20 percent of the average internet user’s time online is spent reading content
• Content marketing generates three times as many leads per dollar spent than traditional forms of marketing
• 70 percent of today’s consumers prefer learning about a brand through web content rather than an advertisement

Burg & Co. works with you to create an effective content marketing strategy

Content marketing is beneficial for your business but it does require a lot of time and effort. That’s where we come in. The team at Burg & Co. is made up of marketing professionals who live and breathe digital marketing strategies that emphasize great content to help improve your leads and conversion rates.

Our pricing structure is transparent and simple. You pay one flat rate per page and we do all of the work to make it shine.

Would you like to speak with the marketing professionals at Burg & Co. about developing a digital marketing strategy that will help you get the traffic, leads and conversion you need? Contact us today to see what we can do for you.