How to Implement SEO Strategy

How to Implement SEO Strategy

If you’re a business owner or marketer who’s been searching for effective ways to grow your business, you’ve probably come across the term “SEO.” This is short for search engine optimization, which is the practice of driving qualified leads to your website through organic search results.

Many businesses invest in SEO because costs much less than traditional forms of marketing and is a much more long-term investment. The products of your SEO strategy do not expire so long as you still maintain your website, unlike billboards or commercials that air for a short time at a high price.

More than 80 percent of today’s consumers research products and services online before making a purchase and more than half of these find what they’re looking for on search engines like Google. By investing in SEO, you are able to address this large market of consumers and connect with a target audience who are likely to convert into qualified leads and customers.

Implementing your SEO strategy

If the benefits of SEO sound great to you, then it’s time to develop your SEO strategy. A good SEO strategy will follow these steps:


Keyword research

Identifying the keywords you would like to rank for is a crucial step in developing your SEO strategy. Using keyword research tools like Ubersuggest can help you find keywords that have a high number of searches, so you know where to invest your time.

It’s important to consider long-tail keywords too. These are keyword phrases that use more than four or five words. These are more specific search terms and tend not to have a high volume of searches, but those who do use these specific types of terms are often more ready to make a purchase.


Create user-friendly content

The content you write must be user-friendly. You can sprinkle keywords in it all you want but if it doesn’t provide real and helpful information, you can expect the user to leave your page, which results in no customer and a higher bounce rate. Higher bounce rates negatively impact your search engine ranking.



Optimize for mobile

More than 50 percent of web traffic today comes from mobile devices. If your website is not mobile friendly, you will alienate a large portion of your audience and rank lower in search engine results. Make sure your images and media load fast on mobile and that your website is easy to navigate.

Create compelling meta-descriptions

Meta-descriptions are the snippets of information that you see under the title of a result in search engine results pages (SERPs). Search engines will automatically create 160-character meta-descriptions for a page but you can also customize this content yourself. This doesn’t exactly affect your SEO, but it does impact user-experience.

A page that ranks second on the SERP may outperform the page that ranks first if its meta-description is more informative and compelling.




Create keyword-rich page titles

The title of your page is another area where you can insert a keyword as long as it is relevant to the content of the page. These titles should be 60 characters or less. Do not force a keyword in the page title if it isn’t natural to the content you’re publishing.



Create keyword-rich URLs

Nobody likes to see a URL like “”
You can customize URLs that are more easy to type and remember for the user to remember and make use of relevant keywords to help improve your rank. An improvement to the previous example would be “”



Develop your SEO strategy with the marketing experts at Burg & Co.

Developing an effective SEO strategy requires a lot of research and hard work, and if you do it wrong it can end up harming your page’s search engine ranking. The marketing professionals at Burg & Co. know what it takes to implement a successful SEO strategy as part of your complete digital marketing strategy.

Complete the form below if you would like to talk with us about what we can do to improve your SEO and help you increase your traffic, leads and conversion rates.

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