Pay-per-click (PPC) campaigns help businesses drive profits and improve ROI

Pay-per-click (PPC) marketing is a great way to draw customers to your business and place your brand right in front of those who are ready to buy. While search engine optimization (SEO) helps you rank highly in organic searches – the unpaid results that come up when users search for terms that match your products and services –  a PPC campaign gives you even finer control over who sees your message, what they see and what happens when they take action. When combined, pay-per-click and organic search engine strategies can be powerful ways to drive leads and boost awareness.

Pay per click is an essential part of your search engine strategy

PPC is an essential component of your search engine strategy, and one that can capture and nurture leads and convert them into buying customers. When it comes to PPC…

  • Fifty-four percent of people worldwide are expected to access the internet by 2021.
  • Businesses earn, on average, $2 in income for every $1 spent on Google AdWords.
  • Sixty-five percent of people who are ready to buy will click on a paid ad.

Today’s PPC ads can be targeted to infinite audiences and drive people to specific areas of your site or optimized landing pages. You can even add extensions like your phone number, enabling people viewing your ad on mobile to call your business with just one click.

The most well-known PPC platform is Google’s AdWords, but other networks, like the Yahoo! Bing network, must be considered when crafting an optimal pay-per-click strategy. An expert in PPC can help you determine the best networks to leverage for advertising, create and build your campaigns, and manage them over time so you can dedicate your resources toward sales-driven activities and new business development.

PPC experts help you build and manage winning campaigns

Effective PPC campaigns rely on several factors, including audience and geo-targeting, messaging, and optimization. Burg & Co. is experienced in using the right keywords for the right demographics and geographic areas. Our A/B testing optimizes your campaigns for maximum conversions. And our landing pages are designed to capture the most qualified leads for your offerings.

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