How are leads generated?

Lead generation simply means getting people who are interested in your product and service to contact you and give you their information. From there, a representative from your organization can work with that person to find out if they are interested in becoming a customer or client.

In the broadest terms, the lead generation process can be broken down into three main phases:

• Identifying potential leads — Every marketer needs to develop demographic profiles of their ideal customer so that time isn’t spent going after people who aren’t likely to be interested.
• Targeting potential leads — The next and most visible part of the lead generation process is crafting a message designed to appeal to these ideal customers and delivering it through the channels that have the best chance of reaching them. Traditionally this has meant advertising through print or television, but has grown to include digital platforms such as social media, pay-per-click advertising and search engine optimization.
• Capturing potential leads. Finally, an organization needs to have a way for interested people to contact them and begin to discuss whatever transaction is being offered through the messaging. This can be anything from a phone number that reaches a call center or front office to a form on a newspaper or web page.

Once these processes are in place, you can then begin the ongoing project of recording, analyzing and implementing improvements for lead generation.

Refine your lead generation process with the digital experts

Whether you’re starting the lead generation process from scratch or you want to take it to the next level, the collaborative marketing specialists at Burg & Co. Marketing can help. Our services include helping you identify, target and capture leads on a wide array of digital channels, including social media, pay-per-click advertising, content marketing and search engine optimization.

To learn more about how we can help and to get started, contact us today.