So, you’ve heard about search engine optimization (SEO) and how it can help you attract new visitors to your website. However, after a little research, you may have determined that SEO takes too much time and hard work than you are able to handle while focusing on other aspects of your business. The solution? Working with SEO professionals.
Many digital marketing agencies claim to offer professional search engine optimization services, so how do you tell which ones you can trust and which ones to avoid? We hope to help by outlining key items you should expect from SEO professionals.
What to expect from professional search engine optimization
- Customized strategy — There is no cookie-cutter strategy for improving your ranking in search engine results pages (SERPs). There are some general guidelines that everyone can work from, but ultimately, the strategy your site needs should be customized based on keyword research, persona types and your site’s specific needs, such as improving speed or user experience.
- Competitive analysis — SEO professionals should have the tools and resources to compare your SEO performance against that of competitors. While competitor data is more limited than what you can see of your own data, the data that SEO professionals can provide offers insight into improving your keyword and backlinking strategies.
- Keyword research — If you or your marketing agency are creating content to post on your site or share online, it needs to be optimized with keywords to help improve its visibility in search engines. SEO professionals can perform in-depth keyword research to identify which keywords will be most helpful for attracting the correct target audience and leading to conversions.
- Traffic analysis — Any SEO strategy is likely to look much different after some time compared to how it looked when it started. SEO professionals constantly analyze traffic and page performance to make tweaks and improvements to your strategy.
Want to attract new visitors to your website? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.