People in the United States have a lot of freedom when it comes to choosing the healthcare provider they think is best for them. These days, most people go online to research before buying a product or service. This isn’t any different for healthcare services.
You’ll need to develop an SEO strategy if you want to be able to be able to effectively reach your target audience online. There is a lot to think about if you’ve never done this before, but with the following tips, you’ll have a good foundation for getting started.
Three SEO Tips for healthcare marketers
- Optimize for voice search — Billions of monthly web searches are performed using voice search with a digital assistant like Siri or Amazon Alexa. The rise of voice searches has an impact on the keywords you need to use.
Since voice searches require less effort than text searches, keywords tend to be longer and more specific. Therefore, you’ll need to include longer and more detailed keywords in your keyword strategy to optimize for voice searches.
- Research your target audience — Find out what kind of target audience needs the medical services you offer. Research how they like to communicate and what their general interests and concerns are.
You can use this information to form a more effective strategy in reaching your target audience online. For example, elderly patients may not spend as much time on social media, so this may not be an important marketing area for you if you want to improve your web presence with this audience.
- Produce quality content — The backbone of any SEO strategy, whether healthcare or something else, is quality content. Regularly producing content that is rich in relevant keywords helps increase your findability in search engine results, which can increase your traffic and drive more qualified leads to your clinic.
Talk to the team at Burg & Co. about developing an SEO strategy
Healthcare professionals have a lot of other things to worry about. Marketing doesn’t need to be one of them. Instead, you can trust the experienced professionals at Burg & Co. with developing a digital marketing strategy to attract more visitors to your clinic and improve leads and conversion rates. Contact us today if you’re ready to find out what we can do for you.